Monthly Archives: May 2018

Get Ready to Compete with Generation Z – The Most Ambitious Generation in History.


GENERATION Z, born between 1993 and 2010, is already making inroads into the labour market and will soon enter the workforce in astounding numbers.

In the coming years, they will bring new expectations to the professional world with their entrepreneurial values and innovative ideas.

This transition will fundamentally shape the world of work, and as a result, recruitment practices will change in a profound way.

Employers are adapting to a world adapting to Gen Z.

Gen Z will bring to the workforce a new mindset and different expectations. Because of their entrepreneurial spirit and multitasking skills, companies too are finding new ways to attract them.


  • PHIGITAL — The line between the Physical and Digital worlds for Gen Z hasn’t just been blurred; it’s been completely eliminated.
  • FOMO — [Fear Of Missing Out] Gen Zs suffer from an intense fear of missing out on anything. They stay on top of all trends – and worry they’re not moving ahead fast enough.
  • WE-CONOMISTS — From Uber to Airbnb, Gen Zs have only known a world with a shared economy. They push to break down internal and external silos like never before.
  • SCREENEGERS Gen Zs are the first true “Mobile Natives” constantly connected to social media, adapting well to changing technology and continuous information overload.
  • DIY— Gen Z is the ultimate ‘YouTube-Driven” Do-It-Yourself Generation. Its fierce, independent nature will spur more autonomy and more collaborative cultures.

“Gen-Z is all about out-of-the-box thinking and using multiple channels to find solutions. They have been brought up with access to everything through the touch of a fingertip and it’s because of this that they won’t feel the need to wait directions.”   – FINANCIAL POST

“Gen-Z are the most connected, educated and sophisticated generation in history. They don’t just represent the future, they are creating it.” – MCCRINDLE RESEARCH 

So, how do you stay competitive with the new kids on the block?


Exhibit a streak of self-starting, entrepreneurial skills. Early research suggests that Generation Z is more pragmatic, and more entrepreneurial than their millennial counterparts. One notable trend in the last couple of years is their desire for stability aligned with innovation. More than 50% of Gen Z want to start their own company.


Gen Z is used to showing their teachers and parents how to use technology and working on group projects. They are also far more into face-to-face communication, even if it’s via Facetime, Google Hangouts or Facebook video chat. As a new immigrant or anyone entering the workforce of the 21st century, it is prudent to be independent, pragmatic and inclined for more face-to-face interactions.


This goes without saying. If you wish to compete with smart and capable Gen Z employees, you need to get tech savvy on a war footing. 83% of Gen Z are open to being contacted by companies via social channels, according to employer branding research company Universum. Many companies from Goldman Sachs to Taco Bell are now using SnapChat to get in front of their target audiences and connect. Just a year ago, Instagram was the in-thing and before that, recruiting leaders were using Facebook and Twitter to reach out to candidates.


When a Gen X or a millennial wants to look something up, we head to the desktop on the main floor of the house, or grab our laptop. Today’s Gen Z downloads their homework to their phone, uses the calculator there, and accesses courses their teacher recommends via email. All on their smart phones. While all this seems like stuff to put off for another day, the time to start testing these strategies is now. Gen Z may already be in the seat next to you waiting for the interview call.

Take the time to learn about this incoming generation and what separates them from their older counterparts. And then start crafting your competitive edge for the workforce of tomorrow.


10 Minutes. 10 Quick Resume Fixes.

Take Your Resume from OK to WOW in 10 Minutes.

Wish to polish up your resume but don’t have the time or inclination to do it?

No worries, now all it takes is ten minutes to give your resume a quick shine.

Here is a list of 10 useful updates to give your resume the overhaul it deserves.

1. Open with a dramatic top one third.

“In the short time that recruiters spend with your resume, they look at your name, current title and company, current position start and end dates, previous title and company, previous position start and end dates, and education” Vivian Giang, Business Insider.

Take a close look at the top third of your resume — the first thing that the hiring manager sees when the document opens up. That’s your opportunity to make your powerful first impression — so make sure it serves as a hook that makes the hiring manager eager to read more. Update your header with the relevant job title and keywords to make it pop. Make your personal brand stand out and catch a recruiter’s eye.

2. Standardize the typeface.

Make sure you standardize the font of your resume to preferably Times New Roman, Helvetica or Arial — in other words, make sure it’s not overtly creative, funky or hard to read. Using a common, clean font will make it more readable and less likely to be rejected by the ATS (Applicant Tracking System).

3. Replace the Career Objective with a Value Statement.

That standard, done-to-death boilerplate “A dynamic, hard-working professional looking for a challenging opportunity” has run its course. Please remove it and instead use a value proposition – employers want to know what you can bring to the table and what you can do for the company.

4. Simplify the document name.

Change the file name from “Resume” to “[First Name] [Last Name] [Job Title] Resume.” You would agree that this makes things easier for hiring managers and ensures your resume doesn’t get lost in the crowd.

5. Include your LinkedIn profile URL.

At the very top, mention your LinkedIn profile or any other relevant social media handles. You can create a custom URL to your public profile using simply /yourname (or some similar variation if somebody already has your name). Look up ‘Customize URL’ on LinkedIn for instructions.

6. Make all your hyperlinks live.

Including your email address, LinkedIn profile, website, blog and/or media and publications? Make sure they’re all hyperlinked. Your resume will most likely be read on a mobile device or on a computer. So keeping things like your online profile and portfolio of work clickable makes it easier for the recruiter to learn more about you.

7. Delete irrelevant data.

Is it really necessary to mention your birth date, marital status, or religion? Surprisingly many people still do. Please remove them as they may not be relevant from the job position point of view.

8. Keep the design clean and simple.

Get rid of distracting design and any funky images or shapes that don’t really serve a purpose. Make sure all the text is formatted, the spacing is uniform and all dates are right-aligned. Unless you are submitting to an artist or graphic designer position, remove any pictures or visual elements.

9. Use power words.

The right keywords can land you the interview — and the job in Canada. Replace a couple of boring verbs and adjectives with some more powerful (and interesting) ones. Check out this article to find power words that better describe your strengths. 

10. Quantify everything, use numerals wherever possible.

It’s highly recommended to quantify your experience on your resume. Even small numbers that are written numerically pop out, and save space too. Go through your bullet points, and add as many numbers and percentages as you can to quantify your work.

The Power of Power Words in Your Resume.



The Right Keywords can land you the interview – and the job.

Words have power. The power to start wars and, the power to end wars. Words also have the power to get your resume noticed from the ‘pile’ and when used correctly, highly increase your chances of being called for that interview and even help you land the dream job.

The key is to pay close attention to the Keywords.

Today more than ever, there are select keywords which, if used correctly, will highly increase your chances of being called for that interview. The ATS (Applicant Tracking System) often searches resumes for relevant keywords within your job resume application in order to find the best match between the job ad and the job applications.

The two main types of keywords that recruiters or employers look for when first screening your resume are:  ‘Job-related’ Keywords that explain what are your primary characteristics and qualifications for this particular job. There are also ‘Action Verbs’ that demonstrate what you can do to accomplish and succeed in your position.  As an applicant, when you have a close match of keywords used in your job application with the ones used in the job Ad, you will have a higher chance of getting hired.

Once you have mentioned the right keywords specific to your job, make sure to start all your accomplishments/achievements with an action verb instead of only listing your tasks. The value of your resume will highly increase by focusing on your achievements.

It’s one thing to be good at your job and, at the same time, important to position yourself as a strong, ideal candidate. There are hundreds of words and phrases that you can put on your resume to show any hiring manager you’re a leader.

Here are a few of my favourite words and phrases that’ll help give those who review your resume or speak to you in an interview an immediate hint that you’ve got the firepower they seek.

When you wish to say you’re a pioneer:

  • Revitalized
  • Modernized
  • Spearheaded
  • Ignited
  • Piloted
  • Transformed
  • Optimized
  • Blazed

When you wish to imply that you are a finance whiz:

  • Reduced
  • Negotiated
  • Budgeted
  • Cut Costs
  • Drove growth
  • Invested

When you wish to convey that you can lead people:

  • Ignited
  • Motivated
  • Uplifted
  • Supported
  • Shaped
  • United
  • Galvanized
  • Advocated
  • Coached
  • Mentored

Words to demonstrate that you are influential:

  • Convinced
  • Prompted
  • Spurred
  • Propelled
  • Mobilized
  • Negotiated

A few more examples of Action Verbs to Use in Your Resume and Cover Letter – in Alphabetic Order – feel free to use.

  • Achieved, Advised, Acted, Accomplished, Adapted, Analyzed.
  • Built, Brainstormed, Boosted.
  • Communicated, Coordinated, Contributed, Created.
  • Developed, Discovered, Documented, Doubled, Directed, Distributed.
  • Empowered, Enabled
  • Formed, Focused, Financed, Formulated.
  • Guided, Generated, Granted, Gathered.
  • Hired, Helped.
  • Improved, Innovated, Inspected, Invented, Illustrated, Interviewed, Installed.
  • Judged, Joined.
  • Knit, Kicked-off
  • Lectured, Led, Located.
  • Managed, Motivated, Mastered, Minimized, Maximized, Moved.
  • Negotiated, Navigated, Noticed.
  • Observed, Oversaw, Organized.
  • Participated, Placed, Planned, Passed, Processed, Provided, Proposed, Prioritized.
  • Recovered, Recorded, Reduced, Replaced, Reviewed, Researched, Received, Rewarded, Redesigned.
  • Saved, Stabilized, Supplied, Standardized, Selected, Sent, Sold, Signed, Strategized.
  • Transformed, Tested, Targeted, Trained.
  • Updated, Utilized, Upgraded.
  • Verified, Validated, Visualized.
  • Won, Worked, Wrote.

And here is an ideal example of the kind of lines you could use on your resume.

  • Managed a $1.5 million budget project and exceeded marketing goals.
  • Initiated and implemented sales and marketing plans and the department strategy for the next 4
  • Organized, supervised, and coordinated daily activity of key business development representatives.

Here is what Workopolis has to say on the subject: “Remember the action words in your resume should define the results that they delivered for the employer. That’s what future hiring managers are going to want to see. Your ability to achieve.”

In summary, remember that words matter. They matter a lot. The right word used in the right context, helps you convey that you’ve got the skills, the aptitude and the readiness to take on the job.

Blog Your Way to Rapid Success



7 Golden Rules to Promote Yourself in Today’s Job Market

Content is still king and a blog can be the key to get you to your dream job faster. Yes, savvy job seekers are putting their skills to the test and blogging their way to rapid success today.

If you currently have a blog, you already know that it’s a great way to establish your personal brand, share your opinion, inspire discussion and demonstrate industry expertise.

Since these are the very skills that recruiters typically look for, every serious job hunter should have a well-maintained blog. So, how do you get started?

1. Create a Site.

There are a number of free or paid sites that offer blogging platforms for even the most inexperienced web site user. is easily the most popular blogging platform available. The free version offers limited customization, but for a basic site, it is easy and simple to set up. is equally good and is also Google’s blogging platform to boot.

2. Set up the Basic Pages.

Once you set up your blog, be sure to include the basic pages: Your Bio or Profile Page, Your Picture, a Portfolio and Contact Information.

3. Identify Your Target Audience.

Before you begin writing, define your audience. If you want to use your blog to further your career, you need to write about the industry you want to work in. Which means you need to write for those already in the industry.

4. Learn New Skills.

When you start blogging, you will begin to improve upon a number of skills like writing, researching, promotion, and social media. These skills in turn will open you up to far more job opportunities.

5. Start Posting Articles.

Now that you’ve got your blog set up and know your audience, it’s time to start posting. There are multiple types of article styles including the most popular ones: How-to blogs,  DIY, reviews, personal stories or interviews. A well-written how-to or DIY post helps show your versatility and networking ability by interviewing other experts in the field.

6. Engage With Your Audience.

If your audience begins to comment on your blog, make sure you thank them and respond to any questions or feedback. Also, never respond with negatively. If someone is clearly an evildoer, just delete them from your comments.

7. Highlight Your Skills.

A well-crafted blog can not only get you noticed by the right people, it can be a great way to highlight your skills:

  • Intelligent, creative and able to write clearly on relevant topics.
  • Motivated, interested and an expert in your industry
  • Passionate about your profession.
  • Eager to engage in discussion with like minds.
  • A good cultural fit who has something to offer an employer.

In Closing:

A blog allows you to highlight the skills on your resume, times ten.

Whenever you apply for a job, the first thing a recruiter will do is investigate you online. Having a blog is a positive digital footprint that will give potential employers a positive picture of who you are and how you carry yourself, both personally and professionally.

It helps you build a network: Employers are not only looking for employees who bring knowledge and a superior skill set to the table, but they also want someone who is well connected. So while you might have 500+ connections on LinkedIn, having a blog that has a dedicated readership shows that you know how to create — and keep — connections, both in the digital world and the real world.

Did you know, over 60% of people in recent months received a job offer because they had a blog. So what are you waiting for? Start blogging today and launch your career.