Monthly Archives: April 2016

Lights. Camera. YouTube. Cruise to Job Victory on the World’s 2nd Largest Search Engine.

Insight #1: Did you know that YouTube is the second most popular search engine in the world, after Google? And the fact that Google owns YouTube?

Insight # 2: Sure, many people still associate YouTube with cute puppy videos, movie trailers and music videos. And while this is all true, did you know YouTube can also be an excellent resource while looking for a job?

Yes, using video as a recruitment tool is gaining big momentum in the HR industry.  Recruiters and hiring managers are increasingly using employment videos to tell their story and recruit, hire, and source candidates for an array of positions. And that explains why even popular sites like  have dedicated YouTube pages for job search and career development.

Not only can you surf lots of “how to” videos on job search and even view virtual interviews, you can use YouTube to promote yourself in interesting ways.

Build Your Professional Brand with a Visual Resume. 
Personal branding is key to developing your career and YouTube is the perfect tool to help you build your brand. You can now post a video of yourself to convey your knowledge and passion for the position. This also lets you demonstrate both your soft, transferable skills and core technical skills in one shot.

Set up an Exclusive YouTube Channel. 
Consider creating a new Google account to set up a professional YouTube channel that can be exclusive to your job search. This can now be an additional asset to let prospective employers understand your value and your brand. Then share a few brief videos that show you highlighting your skills and familiarity with your chosen occupation and industry.

Build a YouTube Network. 
By curating and sharing interesting content, you can soon build an exclusive network on YouTube. You can also link to videos by experts in your field, add comments and share the impression they’ve made on you. This helps future employers see your involvement and enthusiasm.

YouTube  is specially a boon for people in creative and technology fields or for candidates with friends in those fields – you can leverage its strengths well.  Make use of the site’s built-in production tools by adding effects, inserting links or adding a soundtrack. This proves you know how to do the things your dream job requires.

Once you create your channel, link to it from your resume, LinkedIn profile, Facebook page and any other relevant media or marketing material you use for yourself in your search.

Final Tips

  • YouTube is a simple, quick way to get yourself seen.
  • Fancy film work and high tech cameras aren’t key to success.
  • Recruiters hire people, not two stapled pieces of paper. If they see you in action, they will be more likely to want to connect with you.
  • Keep your videos to a max of one or two minutes.
  • Use HD settings and make sure the lighting reflects you well.
  • Shoot as many takes as necessary; edit ruthlessly using YouTube’s built-in tools.
  • Look and dress professional, have a professional backdrop, practice with a friend first, and make the video conversational, yet professional.

Insight # 3: If Justin, so can you. 
Yes, one of the most famous YouTube discoveries is Justin Bieber!  It all started when Bieber posted homemade videos of himself singing. He quickly garnered interest and created a buzz as the views jumped from hundreds to thousands. And it was only a matter of time before he was discovered by his now manager, Scooter Braun, and introduced to Usher.


So if Justin can, why can’t you?


ACE The Panel Interview.

10 Panel Interview Tips to Set You Up For Success.

Panel interviews are becoming increasingly common as organizations look for even more rigorous ways to screen job seekers and spot the best talent. Though they may be uncomfortable for candidates, panel interviews save time for organizations and enable a teamwork approach to hiring.

As the name suggests, a panel interview is where a candidate is interviewed by a senior management group, where each person will ask the candidate a question in turn. At some point in your career, you’ll most likely go through a panel interview.

To the uninitiated, these can feel like a cross-examination panel! The key is to remain calm and focused, develop an element of rapport with each interviewer and be well prepared for the questions you are likely to be asked. And so, here are some simple panel interview tips to make the process work to your advantage

1. Make an excellent first impression. 
The way you meet and greet your panel will impact the rest of the interview. When you enter the panel interview make swift eye contact, shake hands firmly and engage with each interviewer. It may be difficult later to build rapport with each panel member during the interview, so your introductions are key to creating the right first impression.

2. Be prepared for the panel’s questions.
When answering the questions, highlight your full range of abilities, skills and knowledge. Behavioural interview questions are commonly used in panel interviews. Develop relevant behavioural examples that demonstrate what you are able to bring to the position.

3. Do a background check on the panelists. 
It’s a good idea to be aware of who will be on the panel and what their function is in the organization. Look up LinkedIn or the company’s website to help you in your quest. Each panel member will approach the interview from his or her own viewpoint and you need to be aware of their perspectives, to respond to their questions better.

4. Be aware of verbal and non-verbal communication. 
Purposeful use of relaxed and pleasant body language helps convey your professionalism. Make initial eye contact with the person who asked the question and then include the other panel members in your answer. Focus on speaking to each individual and then, as you finish your answer, return your focus to the person who asked the interview question.

5. Address each member’s concerns effectively. 
A good strategy when answering panel interview questions is to cross reference a question with one that has already been asked by a different member. For example: “To elaborate on my answer to Elliott, my project management experience also includes …..” This way you are reinforcing the positives you have already discussed and are addressing the concerns of two panel members at once.

6. Impress with personal success stories. 
The panel may ask you for examples of demonstration of certain skills or experience. It’s a good idea to have three to four success stories up your sleeve to share on the day. Think about how your individual actions and approach led to positive results each time.

7. Close the panel interview successfully. 
Once the interview concludes, ask if there is any other information they would like to have. On your part, have at least one question ready for each member if they give you that opportunity. As you close, shake hands and thank each person individually, again using each person’s name.

8. Send a thank you letter. 
Make sure you take each person’s business card. Follow up on your interview with a personalized thank you to each panel member within 24 hours. Refer to each person’s area of interest and customize your comments to make them relevant to that person’s particular role.

As you can see, panel interviews are nothing to fret about. If you come armed with a positive attitude and plenty of success stories then you have nothing to dread. With a decent amount of preparation, you can rise and shine in every panel interview.