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Get Ready to Compete with Generation Z – The Most Ambitious Generation in History.


GENERATION Z, born between 1993 and 2010, is already making inroads into the labour market and will soon enter the workforce in astounding numbers.

In the coming years, they will bring new expectations to the professional world with their entrepreneurial values and innovative ideas.

This transition will fundamentally shape the world of work, and as a result, recruitment practices will change in a profound way.

Employers are adapting to a world adapting to Gen Z.

Gen Z will bring to the workforce a new mindset and different expectations. Because of their entrepreneurial spirit and multitasking skills, companies too are finding new ways to attract them.


  • PHIGITAL — The line between the Physical and Digital worlds for Gen Z hasn’t just been blurred; it’s been completely eliminated.
  • FOMO — [Fear Of Missing Out] Gen Zs suffer from an intense fear of missing out on anything. They stay on top of all trends – and worry they’re not moving ahead fast enough.
  • WE-CONOMISTS — From Uber to Airbnb, Gen Zs have only known a world with a shared economy. They push to break down internal and external silos like never before.
  • SCREENEGERS Gen Zs are the first true “Mobile Natives” constantly connected to social media, adapting well to changing technology and continuous information overload.
  • DIY— Gen Z is the ultimate ‘YouTube-Driven” Do-It-Yourself Generation. Its fierce, independent nature will spur more autonomy and more collaborative cultures.

“Gen-Z is all about out-of-the-box thinking and using multiple channels to find solutions. They have been brought up with access to everything through the touch of a fingertip and it’s because of this that they won’t feel the need to wait directions.”   – FINANCIAL POST

“Gen-Z are the most connected, educated and sophisticated generation in history. They don’t just represent the future, they are creating it.” – MCCRINDLE RESEARCH 

So, how do you stay competitive with the new kids on the block?


Exhibit a streak of self-starting, entrepreneurial skills. Early research suggests that Generation Z is more pragmatic, and more entrepreneurial than their millennial counterparts. One notable trend in the last couple of years is their desire for stability aligned with innovation. More than 50% of Gen Z want to start their own company.


Gen Z is used to showing their teachers and parents how to use technology and working on group projects. They are also far more into face-to-face communication, even if it’s via Facetime, Google Hangouts or Facebook video chat. As a new immigrant or anyone entering the workforce of the 21st century, it is prudent to be independent, pragmatic and inclined for more face-to-face interactions.


This goes without saying. If you wish to compete with smart and capable Gen Z employees, you need to get tech savvy on a war footing. 83% of Gen Z are open to being contacted by companies via social channels, according to employer branding research company Universum. Many companies from Goldman Sachs to Taco Bell are now using SnapChat to get in front of their target audiences and connect. Just a year ago, Instagram was the in-thing and before that, recruiting leaders were using Facebook and Twitter to reach out to candidates.


When a Gen X or a millennial wants to look something up, we head to the desktop on the main floor of the house, or grab our laptop. Today’s Gen Z downloads their homework to their phone, uses the calculator there, and accesses courses their teacher recommends via email. All on their smart phones. While all this seems like stuff to put off for another day, the time to start testing these strategies is now. Gen Z may already be in the seat next to you waiting for the interview call.

Take the time to learn about this incoming generation and what separates them from their older counterparts. And then start crafting your competitive edge for the workforce of tomorrow.


10 Minutes. 10 Quick Resume Fixes.

Take Your Resume from OK to WOW in 10 Minutes.

Wish to polish up your resume but don’t have the time or inclination to do it?

No worries, now all it takes is ten minutes to give your resume a quick shine.

Here is a list of 10 useful updates to give your resume the overhaul it deserves.

1. Open with a dramatic top one third.

“In the short time that recruiters spend with your resume, they look at your name, current title and company, current position start and end dates, previous title and company, previous position start and end dates, and education” Vivian Giang, Business Insider.

Take a close look at the top third of your resume — the first thing that the hiring manager sees when the document opens up. That’s your opportunity to make your powerful first impression — so make sure it serves as a hook that makes the hiring manager eager to read more. Update your header with the relevant job title and keywords to make it pop. Make your personal brand stand out and catch a recruiter’s eye.

2. Standardize the typeface.

Make sure you standardize the font of your resume to preferably Times New Roman, Helvetica or Arial — in other words, make sure it’s not overtly creative, funky or hard to read. Using a common, clean font will make it more readable and less likely to be rejected by the ATS (Applicant Tracking System).

3. Replace the Career Objective with a Value Statement.

That standard, done-to-death boilerplate “A dynamic, hard-working professional looking for a challenging opportunity” has run its course. Please remove it and instead use a value proposition – employers want to know what you can bring to the table and what you can do for the company.

4. Simplify the document name.

Change the file name from “Resume” to “[First Name] [Last Name] [Job Title] Resume.” You would agree that this makes things easier for hiring managers and ensures your resume doesn’t get lost in the crowd.

5. Include your LinkedIn profile URL.

At the very top, mention your LinkedIn profile or any other relevant social media handles. You can create a custom URL to your public profile using simply /yourname (or some similar variation if somebody already has your name). Look up ‘Customize URL’ on LinkedIn for instructions.

6. Make all your hyperlinks live.

Including your email address, LinkedIn profile, website, blog and/or media and publications? Make sure they’re all hyperlinked. Your resume will most likely be read on a mobile device or on a computer. So keeping things like your online profile and portfolio of work clickable makes it easier for the recruiter to learn more about you.

7. Delete irrelevant data.

Is it really necessary to mention your birth date, marital status, or religion? Surprisingly many people still do. Please remove them as they may not be relevant from the job position point of view.

8. Keep the design clean and simple.

Get rid of distracting design and any funky images or shapes that don’t really serve a purpose. Make sure all the text is formatted, the spacing is uniform and all dates are right-aligned. Unless you are submitting to an artist or graphic designer position, remove any pictures or visual elements.

9. Use power words.

The right keywords can land you the interview — and the job in Canada. Replace a couple of boring verbs and adjectives with some more powerful (and interesting) ones. Check out this article to find power words that better describe your strengths. 

10. Quantify everything, use numerals wherever possible.

It’s highly recommended to quantify your experience on your resume. Even small numbers that are written numerically pop out, and save space too. Go through your bullet points, and add as many numbers and percentages as you can to quantify your work.

The Power of Power Words in Your Resume.



The Right Keywords can land you the interview – and the job.

Words have power. The power to start wars and, the power to end wars. Words also have the power to get your resume noticed from the ‘pile’ and when used correctly, highly increase your chances of being called for that interview and even help you land the dream job.

The key is to pay close attention to the Keywords.

Today more than ever, there are select keywords which, if used correctly, will highly increase your chances of being called for that interview. The ATS (Applicant Tracking System) often searches resumes for relevant keywords within your job resume application in order to find the best match between the job ad and the job applications.

The two main types of keywords that recruiters or employers look for when first screening your resume are:  ‘Job-related’ Keywords that explain what are your primary characteristics and qualifications for this particular job. There are also ‘Action Verbs’ that demonstrate what you can do to accomplish and succeed in your position.  As an applicant, when you have a close match of keywords used in your job application with the ones used in the job Ad, you will have a higher chance of getting hired.

Once you have mentioned the right keywords specific to your job, make sure to start all your accomplishments/achievements with an action verb instead of only listing your tasks. The value of your resume will highly increase by focusing on your achievements.

It’s one thing to be good at your job and, at the same time, important to position yourself as a strong, ideal candidate. There are hundreds of words and phrases that you can put on your resume to show any hiring manager you’re a leader.

Here are a few of my favourite words and phrases that’ll help give those who review your resume or speak to you in an interview an immediate hint that you’ve got the firepower they seek.

When you wish to say you’re a pioneer:

  • Revitalized
  • Modernized
  • Spearheaded
  • Ignited
  • Piloted
  • Transformed
  • Optimized
  • Blazed

When you wish to imply that you are a finance whiz:

  • Reduced
  • Negotiated
  • Budgeted
  • Cut Costs
  • Drove growth
  • Invested

When you wish to convey that you can lead people:

  • Ignited
  • Motivated
  • Uplifted
  • Supported
  • Shaped
  • United
  • Galvanized
  • Advocated
  • Coached
  • Mentored

Words to demonstrate that you are influential:

  • Convinced
  • Prompted
  • Spurred
  • Propelled
  • Mobilized
  • Negotiated

A few more examples of Action Verbs to Use in Your Resume and Cover Letter – in Alphabetic Order – feel free to use.

  • Achieved, Advised, Acted, Accomplished, Adapted, Analyzed.
  • Built, Brainstormed, Boosted.
  • Communicated, Coordinated, Contributed, Created.
  • Developed, Discovered, Documented, Doubled, Directed, Distributed.
  • Empowered, Enabled
  • Formed, Focused, Financed, Formulated.
  • Guided, Generated, Granted, Gathered.
  • Hired, Helped.
  • Improved, Innovated, Inspected, Invented, Illustrated, Interviewed, Installed.
  • Judged, Joined.
  • Knit, Kicked-off
  • Lectured, Led, Located.
  • Managed, Motivated, Mastered, Minimized, Maximized, Moved.
  • Negotiated, Navigated, Noticed.
  • Observed, Oversaw, Organized.
  • Participated, Placed, Planned, Passed, Processed, Provided, Proposed, Prioritized.
  • Recovered, Recorded, Reduced, Replaced, Reviewed, Researched, Received, Rewarded, Redesigned.
  • Saved, Stabilized, Supplied, Standardized, Selected, Sent, Sold, Signed, Strategized.
  • Transformed, Tested, Targeted, Trained.
  • Updated, Utilized, Upgraded.
  • Verified, Validated, Visualized.
  • Won, Worked, Wrote.

And here is an ideal example of the kind of lines you could use on your resume.

  • Managed a $1.5 million budget project and exceeded marketing goals.
  • Initiated and implemented sales and marketing plans and the department strategy for the next 4
  • Organized, supervised, and coordinated daily activity of key business development representatives.

Here is what Workopolis has to say on the subject: “Remember the action words in your resume should define the results that they delivered for the employer. That’s what future hiring managers are going to want to see. Your ability to achieve.”

In summary, remember that words matter. They matter a lot. The right word used in the right context, helps you convey that you’ve got the skills, the aptitude and the readiness to take on the job.

Blog Your Way to Rapid Success



7 Golden Rules to Promote Yourself in Today’s Job Market

Content is still king and a blog can be the key to get you to your dream job faster. Yes, savvy job seekers are putting their skills to the test and blogging their way to rapid success today.

If you currently have a blog, you already know that it’s a great way to establish your personal brand, share your opinion, inspire discussion and demonstrate industry expertise.

Since these are the very skills that recruiters typically look for, every serious job hunter should have a well-maintained blog. So, how do you get started?

1. Create a Site.

There are a number of free or paid sites that offer blogging platforms for even the most inexperienced web site user. is easily the most popular blogging platform available. The free version offers limited customization, but for a basic site, it is easy and simple to set up. is equally good and is also Google’s blogging platform to boot.

2. Set up the Basic Pages.

Once you set up your blog, be sure to include the basic pages: Your Bio or Profile Page, Your Picture, a Portfolio and Contact Information.

3. Identify Your Target Audience.

Before you begin writing, define your audience. If you want to use your blog to further your career, you need to write about the industry you want to work in. Which means you need to write for those already in the industry.

4. Learn New Skills.

When you start blogging, you will begin to improve upon a number of skills like writing, researching, promotion, and social media. These skills in turn will open you up to far more job opportunities.

5. Start Posting Articles.

Now that you’ve got your blog set up and know your audience, it’s time to start posting. There are multiple types of article styles including the most popular ones: How-to blogs,  DIY, reviews, personal stories or interviews. A well-written how-to or DIY post helps show your versatility and networking ability by interviewing other experts in the field.

6. Engage With Your Audience.

If your audience begins to comment on your blog, make sure you thank them and respond to any questions or feedback. Also, never respond with negatively. If someone is clearly an evildoer, just delete them from your comments.

7. Highlight Your Skills.

A well-crafted blog can not only get you noticed by the right people, it can be a great way to highlight your skills:

  • Intelligent, creative and able to write clearly on relevant topics.
  • Motivated, interested and an expert in your industry
  • Passionate about your profession.
  • Eager to engage in discussion with like minds.
  • A good cultural fit who has something to offer an employer.

In Closing:

A blog allows you to highlight the skills on your resume, times ten.

Whenever you apply for a job, the first thing a recruiter will do is investigate you online. Having a blog is a positive digital footprint that will give potential employers a positive picture of who you are and how you carry yourself, both personally and professionally.

It helps you build a network: Employers are not only looking for employees who bring knowledge and a superior skill set to the table, but they also want someone who is well connected. So while you might have 500+ connections on LinkedIn, having a blog that has a dedicated readership shows that you know how to create — and keep — connections, both in the digital world and the real world.

Did you know, over 60% of people in recent months received a job offer because they had a blog. So what are you waiting for? Start blogging today and launch your career.

“Tell Us About Yourself”


Five Tips to Answer the No. 1 Interview Question Expertly 

Yes, we agree. Job interviews can tend to be nerve-wracking, as most of us aren’t accustomed to talking eloquently about our skills, strengths and weaknesses. Especially while sitting across from a stranger. And even if your communications skills are stellar, the first question can unnerve just about everyone.

Every interview almost always starts with the interviewer saying, “Tell us about yourself”.  While this is something that should be practiced and prepared in advance, candidates often overlook the importance of this question and fail to take the time to formulate the right response.

Remember that the question isn’t an invitation to tell your life story. The interviewer just wants to know why you’re interested in this position and what makes you qualified. All that they wish to determine is whether your skill-set and personality are a match for the company culture? This is the right opportunity to show off your passion for your work and demonstrate how you are the perfect fit for the company with your answer.

While there is no one-size-fits-all approach, the following five tips can help you articulate your response to “tell us about yourself” in the most effective manner.

Tip 1: Honesty really is the best policy.
The best way to answer interview questions about yourself is to be honest. You are who you are and nothing can change that. Trying to present yourself as someone you’re not may not be the best idea in the long run. And anyway, employers can often tell when a candidate’s answers are sincere, so just  be genuine with your reply.

Tip 2: Ensure that the skills match.
Prepare your response, keeping the company and the specific job in mind.  You don’t want to end up saying something that is not a requirement for the job. Therefore, be sure to review both the job listing and your resume before the interview. Think of skills, experiences, and qualities you have that make you a good fit for the position.

Tip 3: Research well.
Research is key to answering the opening question well. Before every interview, research the company and the job description so that you can speak intelligently about why it appeals to you. All that the hiring manager wants to see is that you are genuinely enthusiastic about the opportunity and that you took the initiative to learn about the company and the role.

Tip 4: Consider the personality fit.
All said and done, you need to do a bit of background check to see if the job is a good personality fit. You need to consider whether the job would work out long-term if it’s not a match for your personality and work style. Go through the company’s website in detail to see if that’s what you’re seeking in your next position and your next employer.

Tip 5: Finish with a Power Statement.
The most obvious strategy is also one of the least-utilized: ending with a powerful finish to the most common interview question. The interviewer hears the same answer over and over again each day. So nothing will make them sit up faster and listen to you than a surprising answer. And that means you’ve got a significant advantage over all the other candidates who could give perfectly satisfactory, but often perfectly boring answers.

How about something like this: [Samples of a few power statement finishes.]

“I have always admired your company’s products and I was really impressed with the recent CBC interview with your CEO. The job description also emphasizes communication skills and leadership — two of my greatest strengths. I really feel that it’s a role and organization in which I could excel.”

 “One of the reasons why I chose to apply. I have always wanted to work for a successful company with strong leadership and vision, and this is one that recognizes and rewards performers.” 

“I take the time to continue learning even if it’s not a direct requirement of the job. I find that many times, my professional growth is based on what I study, both directly and indirectly related to work.”

“I consistently sets firm goals for myself. I am determined to do well in my job and have a successful career, as well as to make the company I work for, more competitive.”

“I have spent the last six years developing my skills as a customer service manager for ABC Corp, where I have won several performance awards and been promoted twice. This role will not only challenge me but also help me manage teams and solve customer problems with my relevant combination of skills.”

In summary: 
To sum up, “Tell us about yourself” will come up in just about every job interview.
Don’t waste the opportunity by simply diving into a long recitation of your resume.
Instead, try a concise, enthusiastic response that summarizes your big-picture fit for the job.

As you can see, while it may seem that your answer should be all about you and what you’re looking for, a great answer goes a step beyond that and establishes your ability to empower the organization in the position. Go ahead, tell them about yourself – with a flourish.


Instagram Your Way to Career Success.






How to Use Instagram to Find a Job.

While LinkedIn continues to be the leading platform for job seekers, emerging sites like Instagram are fast raising in prominence too.

In the age of social media,  it shouldn’t surprise anyone that Instagram can be used for things beyond posting pictures of pets, recipes and vacations. With a little ingenuity  you can use Instagram to not only establish your personal brand but also demonstrate your social savvy.

Here are five easy steps to tap into the power of Instagram to research potential companies, reach out to employers and claim your dream job.

1: Research and Engage. 
Is there an ideal, dream company that you would love to work for? Browse through the company’s Instagram page, and you’ll get real insight into the company culture. Now go ahead and click ‘follow’ on its Instagram page! Engage with the company socially, ‘Like’ their photos, participate in contests and join conversations. And soon, you’ll integrate yourself into their social structure.

2: Establish Your Personal Brand.
Think of your Instagram page as a professional platform, one that is an extension of your personal brand. Companies and hiring managers love candidates who are passionate. So use your Instagram profile to tell your unique story. Also, you never know who will come across your profile, so put your best foot, and best work forward.

3: Be Relevant. 
You can have fun with your Instagram pictures and posts. Just make sure what you post is relevant to your brand, especially if it is intended to enhance your job search. At the same time, be mindful of your privacy settings. Make sure that your Instagram profile is set to the public mode to help you network freely with other professionals or connect with companies.

4: Use Hashtags. 
One of the most effective ways to get influencers to notice your Instagram account is by using hashtags. Use hashtags so that your photos show up in searches. Once you research a company to see what type of skills they look for in employees, then make sure to hashtag those skills whenever you tag the company in a post. You can automatically boost your picture’s placement in search results with hashtags.

5: Follow and Interact. 
Once you’ve found the right company and the people to follow and, have uploaded and tagged the appropriate content, the next step is to interact. Make sure you post pictures and information that are relevant and correspond with their values as companies use hashtags to view the social conversation about their image. Demonstrate your knowledge about the company and admiration for their work, and always remember to tag them in the comment to ensure that they will see it.

This sounds clichéd, yes even today, a picture is worth a thousand words. Instagram has now become the site of choice for companies to interact visually with their customers, and could be a great way to help you in your job search. Employ a little savvy, use Instagram as a personal branding asset and land yourself a picture perfect career in no time.


The 10 Qualities of a Smart Working Resume.

Be The Best You

Does your resume have what it takes to breach the 6-seconds barrier?

“Recruiters spend an average of six seconds before they make the initial ‘fit or no fit’ decision on candidates” – The Ladders, online career portal.

In an aggressive marketplace, average resumes get lost in cyberspace while smart resumes rise above the crowd and grab attention instantly. So what makes a resume great? And, will your resume win the six seconds battle?

Here are the top ten ways a smart resume immediately draws attention, positions you positively, communicates your value with aplomb, and sets you up to receive the interview call.

1. Makes a dramatic entry with a strong top one-third.
The eye is naturally drawn to the top third of the page and that’s why what you say in this section is very important in those crucial first few seconds.

The top third of your resume should contain the most impressive and noteworthy information about you. Ideally:

  • Your name, followed by the desired job title.
  • The basic contact information – preferably just the email ID and cell phone number along with an online link.
  • A compelling one-line brand statement that communicates your unique value and relevancy to the job opening.

2. Includes a link to your online profile.
It is becoming common practice for recruiters to anyway look up candidates online and review their profiles, so why not make it easier for them? Providing a link to your online profile, preferably your LinkedIn, blog or website URL, directs the hiring manager to the right place to find more relevant information about you.

3. Replaces the Objective Statement with a Value Proposition.
Think about this. What is the point of including a done-to-death, generic objective that claims “Energetic professional seeking challenging opportunities to leverage my skills in a dynamic organization” when it’s not adding any value whatsoever.

Why not replace it with a powerful value proposition or an executive summary – your ideal ’30-seconds elevator pitch’ that details who you are, what you’re great at, and how your skills ideally fit the job role.

4. Leverages the right keywords relevant to the job posting and your industry.
With the advent of the ATS (Applicant Tracking System), many companies use it or some other screening process to shortlist the first set of candidates. To make it to the first cut, make sure your resume features the right keywords, terminology, and key phrases that show up in job descriptions and are commonly used in your particular industry.

5. Quantifies your achievements.
Numbers are easy to remember. Don’t vaguely talk about the money you saved or brought in for your company, the projects that you delivered on time or the deals that you helped close. Add a numerical value to as many achievements and contributions as you can, in each major role mentioned in your resume.

6. Draws attention with white space and easy-to-read bullet points.
The best way to format information is to do it in a way that makes it easy to scan and train the spotlight on your key skills and relevant qualifications.

By avoiding dense blocks of text and by listing strengths, skills and achievements in three to five bullet points per job, you can automatically create white space and add elegance to your resume.

7. Uses reverse chronological order.
A dynamic profile followed by your key skills followed by your most recent job accomplishments draws the reader in and keeps him/her focused. Resumes written in this style are favoured by hiring managers because they’re able to do a quick scan and see what you have accomplished in the recent past.

8. Formats accomplishments in the STAR format.
Great story tellers often follow the STAR format – Situation, Task, Action, Result. This format also allows you to engage the recruiter by highlighting your skills and the result of your actions. Here’s an example to state an accomplishment:
“Revitalized the Client’s website with refreshing, SEO-rich content. The new site
leverages Web 2.0 and has witnessed web traffic increase by 60%”.

9. Avoids saying “references available upon request.”
The space on your resume is limited so make sure you don’t cloud it with phrases and lines that don’t add real value. Recruiters anyway know that you will provide references if they request so why state the obvious?

10. Avoids crazy fonts, colours, images or headers and footers.
As mentioned earlier in Point 4, companies use the ATS to shortlist candidates. So make sure your resume is ATS and mobile-friendly. This means, stick with basic black and white colours and regular fonts, such as Times New Roman, Arial, Verdana, or Calibri.

For the same reason, also avoid headers and footers, embedded tables, pictures, or other images in your resume. They may all look fine when you view your resume on your PC but could often get scrambled when put through an Applicant Tracking System.

Begin Your Resumé With a Compelling Top One-Third to Get Noticed


Be Empowered

A growing notion among recruiters is that the “Career Objective” statement found at the top of a resumé is becoming more and more outdated in today’s job market. They feel instead of focusing on his or her objective, the primary responsibility of the candidate should be to quickly impress upon the recruiter what he or she can bring to the table in the organization. And so an ideal resumé today replaces the “This is what I want” objective statement with a “This is the value that I offer” branding statement today.

Especially in a world where the resumé needs to get past the applicant tracking system (ATS) and score high on the preferred keyword-focused formatting, it is imperative to write something compelling and valuable in the top one-third of your resumé to stand out.

Brand yourself

A bold entry with a strong personal brand within the first five seconds, framed around your unique value and strengths, can open more doors for you.

Here are a few examples that could go right under your name.

>  Dynamic Customer Service Representative

>  Passionate Marketing Sales Head

>  Seasoned Mechanical Engineer

>  Accomplished Project Manager

>  Experienced QA/QC Analyst

The combination of a powerful job title headline followed by a positioning statement that connects your experience to the position, telling a potential employer what you can do for them, can literally make you unbeatable.

Because recruiters and employers generally spend most of their time looking at the top portion of a candidate’s resumé, you must be strategic with the content you place at the top — it should excite them to move beyond the first few lines and devote more time to reading the rest of it.

When drafting your personal brand statement, keep it tight enough to interest them, quantify your skills — mention the number of years of experience  — highlight the key areas of expertise, insert keywords that are appropriate for the job position and definitely sizzle with personality.

Here are a few examples:

> Accomplished business supplies and equipment professional with proven record of training teams and leadership development.

> High-performance, results-driven sales specialist with 8 years’ professional immigration consultation expertise.

> Energetic, passionate IT networking technologist with demonstrated skills in hardware software applications.

> Passionate sales and marketing manager with 10+ years’ successful experience in finding new leads and growing markets.

> Passionate and dynamic sales specialist with a focus on building effective relationships and driving clients to action.

> Performance-driven and self-motivated banking professional with high integrity and commitment.

Accomplished marketing, business development specialist with tested experience in diverse markets.

Sharp resumé extras
Think of your resumé as one of the arrows in your quiver. If it’s dull at the tip, you’re less likely to hit the mark. To make it sharper, it is also advisable to add a QR Code or a link to your LinkedIn profile or portfolio website link or any professional social media page — right at the top along with your email and phone number. Make sure that you make your hyperlink live as your resumé could most likely be viewed on a computer or mobile media.

At the end, it is totally your choice whether to start with an objective, summary, brand identity line or a value statement. Whatever you term it, I recommend opening the resumé with your name, the coveted job title that indicates the position you are looking for, followed by a well-defined brand slogan that sets you apart from others.


The Rise and Rise of Mobile Recruiting.

8 amazing tips to use your smart phone to get hired on the go.

Rapidly changing technology is impacting our lives everywhere. In the age of the millennials, tablets and smartphones have now taken over our daily lives.  Not to be left behind, the job-search process too has evolved from Print Ads to online postings to mobile recruiting.

Yes, mobile job search and hiring are the in-thing now and will continue to grow given the fact that by 2020, millennials will compose 40 percent of the workforce. In fact, currently more than 90% of hiring managers and job seekers use their mobile phones at some point of the recruiting cycle. As mobile surpasses desktop, hiring managers expect candidates also to keep pace.

Here’s what organizations are doing.

Many companies now offer branded, mobile-optimized career sites that match their overall web theme. Some have even created customized mobile apps for job search.

With talent on the move, companies are keeping it simple with a ‘one-click’ apply option. They have made sure that all links are easy to follow with a functional search facility, concise job descriptions and the option to apply using a LinkedIn profile without the need for cover letters or resumes.

Automated text messages have become an instant and effective way of leveraging the benefits of mobile technology by acknowledging applications, updating candidates on their progress and scheduling interviews.

Many companies add a personal touch by sending reminders to candidates on the day of their interview and confirming the time and names of the hiring panel.

Some are providing relevant mobile optimized content with optimized emails, and job postings for mobile interfaces.

A few companies have even gone a step ahead and are offering relevant and regular updates on developments and careers within their company. This not only helps them grab the attention of talent but targets the concerns of their prospective candidates by addressing topics such as culture, leadership and individual career development opportunities.

Here’s how you can adapt:

1: Keep pace with advancing technology. As mobile technology advances and becomes more popular, recruiters expect candidates to complete every stage of the process, from the search to the application through their smart phones and tablets. Make sure you stay updated with all developments. As with everything else, trial and error processes can make you an expert in no time.

2: Visit renowned online job boards. Craigslist, Monster, SimplyHired and many others have created mobile portals and apps for recruiters and job seekers to be involved in the hiring process anytime and anywhere they want.

3: Download some of the leading Android & iOS apps. These include Indeed, Intro, LinkUp, Simply Hired, Switch, Snagajob, Monster and of course LinkedIn that help you to track job listings and apply through your device.

4: Identify opportunities on the go. Start by browsing the career sections of company websites. Many of the sites have been redesigned and formatted to be easily browsed on the go with a mobile device.

5: Develop a short form resume. You can create an abridged version of your resume that just touches on career highlights and can be easily scanned and just. Your primary purpose is to generate interest. You can also use a document format that can be easily opened.

6: Update social media profiles. You can adjust your social media profile with all the basic information an employer will want to know. Although you may gain the interest of employers with a brief mobile friendly resume, they will still want to know your qualifications and history.

7: One click application.  Master the art of applying for job positions in one click that can be accomplished in a minute or so from a mobile device. Many companies have created simplified applications that job seekers can easily complete from their devices without getting frustrated. Others are enabling candidates to use their LinkedIn or other social profiles to complete sections of the application.

8: Follow-up with ease. Beyond applying and setting up the first interview, you can also display your mobile mastery by scheduling second interviews and follow-up meetings using e-mail, SMS, WhatsApp and other tools.

The rise of mobile recruiting has everything to do with convenience and immediacy. Go ahead – embrace the power of mobile and enhance your job search with speed, convenience and on-the-go access.


Do the Job Before the Job. The FREE Project – Gets You Hired!

The Pre-Employment Project – The smart, fast way to get hired.

Don’t we all just love the word? It’s a great door opener and relationship-sweetener in every part of the world, cutting across generations and indeed across civilizations.

When it comes to your job search, you can use the same tactic to get hired faster. You may present an effective, balanced resume with the right combination of skills and experience but your job application still hasn’t answered the classic ‘WIIFM’ – ‘What’s In It For Me?’- the invisible sign hanging on every employer’s neck.

Today you need do something new, something different and over and above the conventional norm. I call it the classic ‘buy one and get one free’ approach. Why not impress the hiring manager by bringing to the table a complimentary project along with your resume? Even Harvard Business Review endorses this approach. [Google: – “Projects Are the New Job Interviews”].

The only reason the job opening exists is because the organization has a problem that you can solve or a need that you can fill.  If you can deliver a Free Project that proves to them that you have the relevant skills, you instantly separate yourself. In other words, ‘do the job before you get the job’. You may not have the relevant ‘Canadian experience’ but a complimentary, pre-interview project can easily help you overcome that very hurdle.

Here are a few ‘stand-out’ suggestions:

If you’re applying for a sales or marketing role, a good side project could be demonstrating how you could market or actually selling some of the company’s products and presenting a document about it.

If you’re applying for a web or graphic designer related role, you could mock-up some new designs for the company and present in the ‘before-after’ format and rationalize why you recommend your new designs.

Maybe the company is looking to simply increase sales or reduce costs. Your ability to do either will certainly make the hiring manager or the company CEO take notice.

Why not take with you a 30-60-90 day plan to demonstrate that you can help generate money, save money or both.

IT / Product Development: 
If you are applying for product development related positions, you can run quick usability tests on the company’s products, document your strategy and approach, support it with some implementation suggestions and share at the time of the interview. And if you are keen in entering the game development field, you can showcase a portfolio full of work in game development.

Do remember that credentials and, certifications and paper qualifications do matter for industries like law, finance or medicine, but for most other fields you can stand out by working on some side projects.  Choose a project which you find interesting, and which you feel has a depth or complexity that you can explore.  You can read through the Job Position to get an understanding. Now that you know what the company expects you to do day to day, you can actually do it ahead of time and prove to them that you can solve their problems.

You don’t have to always do projects in isolation. If you work with any other individual or in a group, it will show an employer that you can work in a team and collaborate.

You can upload a Power Point Presentation on free sites like and share on your LinkedIn Projects page. Or better still create a free, themed website through portals like, or

The pre-employment project is an excellent way to showcase your soft skills – your ability to take charge, be driven and creative, conduct proper research and put together a project with enthusiasm – all these valuable traits do influence the hiring process positively.  So what are you waiting for? Go ahead, take up a project and make a definitive, distinct statement without saying a word!