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Communicate with Clarity and Confidence.

 Communicate with clarity


4 Ways to Ace Every Interaction with
Excellent Communication Skills.

By Murali Murthy

This should be easy. Think of the one skill every Canadian employer specifies in the job description irrespective of the industry sector or position. You guessed it right.
“Excellent communication skills” is one of the most sought after attribute desired by recruiters and also essential for you to achieve career success in Canada.

Remember, good communication encompasses the whole package – the spoken word, the written word, the non-verbal cues through body language and the way you dress, among many other things. Here are a few key tips in all four primary areas to express yourself with clarity and confidence and transform your communication style into a powerful personality trait.

> The Spoken Word.
> The Written Word.
> Non-Verbal Cues.
> Dress to Impress.

The Spoken Word
Be it face-to-face or over the phone, messages delivered in easy-to-comprehend short sentences, in a clear and articulate manner, with a strong, powerful voice, go a long way in exuding self-confidence even when you may not feel that way.

  • Speak powerfully. People with strong, dynamic voices are perceived as having more self-confidence, so make sure you talk with power in person or over the phone.
  • Modulate your speech delivery, breathe regularly and if needed slow down your rate of speech. This will add impact to the words spoken and improve overall speech quality. 
  • Take ownership of your ideas and deliver them with the importance they deserve. When you speak with determination, it shows you are in control of what you are saying, and influences the listener to process what you are saying.
  • Eliminate filler sounds, words and phrases like “um”, “uh”, “like”, “right?”, “well”, “maybe”, “you know”, “I mean. These contain no real meaning, but are often used to keep the speech flowing. Be conscious of how many times you use them and reduce them slowly. 

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The Rise and Rise of Mobile Recruiting.

8 amazing tips to use your smart phone to get hired on the go.

Rapidly changing technology is impacting our lives everywhere. In the age of the millennials, tablets and smartphones have now taken over our daily lives.  Not to be left behind, the job-search process too has evolved from Print Ads to online postings to mobile recruiting.

Yes, mobile job search and hiring are the in-thing now and will continue to grow given the fact that by 2020, millennials will compose 40 percent of the workforce. In fact, currently more than 90% of hiring managers and job seekers use their mobile phones at some point of the recruiting cycle. As mobile surpasses desktop, hiring managers expect candidates also to keep pace.

Here’s what organizations are doing.

Many companies now offer branded, mobile-optimized career sites that match their overall web theme. Some have even created customized mobile apps for job search.

With talent on the move, companies are keeping it simple with a ‘one-click’ apply option. They have made sure that all links are easy to follow with a functional search facility, concise job descriptions and the option to apply using a LinkedIn profile without the need for cover letters or resumes.

Automated text messages have become an instant and effective way of leveraging the benefits of mobile technology by acknowledging applications, updating candidates on their progress and scheduling interviews.

Many companies add a personal touch by sending reminders to candidates on the day of their interview and confirming the time and names of the hiring panel.

Some are providing relevant mobile optimized content with optimized emails, and job postings for mobile interfaces.

A few companies have even gone a step ahead and are offering relevant and regular updates on developments and careers within their company. This not only helps them grab the attention of talent but targets the concerns of their prospective candidates by addressing topics such as culture, leadership and individual career development opportunities.

Here’s how you can adapt:

1: Keep pace with advancing technology. As mobile technology advances and becomes more popular, recruiters expect candidates to complete every stage of the process, from the search to the application through their smart phones and tablets. Make sure you stay updated with all developments. As with everything else, trial and error processes can make you an expert in no time.

2: Visit renowned online job boards. Craigslist, Monster, SimplyHired and many others have created mobile portals and apps for recruiters and job seekers to be involved in the hiring process anytime and anywhere they want.

3: Download some of the leading Android & iOS apps. These include Indeed, Intro, LinkUp, Simply Hired, Switch, Snagajob, Monster and of course LinkedIn that help you to track job listings and apply through your device.

4: Identify opportunities on the go. Start by browsing the career sections of company websites. Many of the sites have been redesigned and formatted to be easily browsed on the go with a mobile device.

5: Develop a short form resume. You can create an abridged version of your resume that just touches on career highlights and can be easily scanned and just. Your primary purpose is to generate interest. You can also use a document format that can be easily opened.

6: Update social media profiles. You can adjust your social media profile with all the basic information an employer will want to know. Although you may gain the interest of employers with a brief mobile friendly resume, they will still want to know your qualifications and history.

7: One click application.  Master the art of applying for job positions in one click that can be accomplished in a minute or so from a mobile device. Many companies have created simplified applications that job seekers can easily complete from their devices without getting frustrated. Others are enabling candidates to use their LinkedIn or other social profiles to complete sections of the application.

8: Follow-up with ease. Beyond applying and setting up the first interview, you can also display your mobile mastery by scheduling second interviews and follow-up meetings using e-mail, SMS, WhatsApp and other tools.

The rise of mobile recruiting has everything to do with convenience and immediacy. Go ahead – embrace the power of mobile and enhance your job search with speed, convenience and on-the-go access.


Do the Job Before the Job. The FREE Project – Gets You Hired!

The Pre-Employment Project – The smart, fast way to get hired.

Don’t we all just love the word? It’s a great door opener and relationship-sweetener in every part of the world, cutting across generations and indeed across civilizations.

When it comes to your job search, you can use the same tactic to get hired faster. You may present an effective, balanced resume with the right combination of skills and experience but your job application still hasn’t answered the classic ‘WIIFM’ – ‘What’s In It For Me?’- the invisible sign hanging on every employer’s neck.

Today you need do something new, something different and over and above the conventional norm. I call it the classic ‘buy one and get one free’ approach. Why not impress the hiring manager by bringing to the table a complimentary project along with your resume? Even Harvard Business Review endorses this approach. [Google: – “Projects Are the New Job Interviews”].

The only reason the job opening exists is because the organization has a problem that you can solve or a need that you can fill.  If you can deliver a Free Project that proves to them that you have the relevant skills, you instantly separate yourself. In other words, ‘do the job before you get the job’. You may not have the relevant ‘Canadian experience’ but a complimentary, pre-interview project can easily help you overcome that very hurdle.

Here are a few ‘stand-out’ suggestions:

If you’re applying for a sales or marketing role, a good side project could be demonstrating how you could market or actually selling some of the company’s products and presenting a document about it.

If you’re applying for a web or graphic designer related role, you could mock-up some new designs for the company and present in the ‘before-after’ format and rationalize why you recommend your new designs.

Maybe the company is looking to simply increase sales or reduce costs. Your ability to do either will certainly make the hiring manager or the company CEO take notice.

Why not take with you a 30-60-90 day plan to demonstrate that you can help generate money, save money or both.

IT / Product Development: 
If you are applying for product development related positions, you can run quick usability tests on the company’s products, document your strategy and approach, support it with some implementation suggestions and share at the time of the interview. And if you are keen in entering the game development field, you can showcase a portfolio full of work in game development.

Do remember that credentials and, certifications and paper qualifications do matter for industries like law, finance or medicine, but for most other fields you can stand out by working on some side projects.  Choose a project which you find interesting, and which you feel has a depth or complexity that you can explore.  You can read through the Job Position to get an understanding. Now that you know what the company expects you to do day to day, you can actually do it ahead of time and prove to them that you can solve their problems.

You don’t have to always do projects in isolation. If you work with any other individual or in a group, it will show an employer that you can work in a team and collaborate.

You can upload a Power Point Presentation on free sites like and share on your LinkedIn Projects page. Or better still create a free, themed website through portals like, or

The pre-employment project is an excellent way to showcase your soft skills – your ability to take charge, be driven and creative, conduct proper research and put together a project with enthusiasm – all these valuable traits do influence the hiring process positively.  So what are you waiting for? Go ahead, take up a project and make a definitive, distinct statement without saying a word!

Lights. Camera. YouTube. Cruise to Job Victory on the World’s 2nd Largest Search Engine.

Insight #1: Did you know that YouTube is the second most popular search engine in the world, after Google? And the fact that Google owns YouTube?

Insight # 2: Sure, many people still associate YouTube with cute puppy videos, movie trailers and music videos. And while this is all true, did you know YouTube can also be an excellent resource while looking for a job?

Yes, using video as a recruitment tool is gaining big momentum in the HR industry.  Recruiters and hiring managers are increasingly using employment videos to tell their story and recruit, hire, and source candidates for an array of positions. And that explains why even popular sites like  have dedicated YouTube pages for job search and career development.

Not only can you surf lots of “how to” videos on job search and even view virtual interviews, you can use YouTube to promote yourself in interesting ways.

Build Your Professional Brand with a Visual Resume. 
Personal branding is key to developing your career and YouTube is the perfect tool to help you build your brand. You can now post a video of yourself to convey your knowledge and passion for the position. This also lets you demonstrate both your soft, transferable skills and core technical skills in one shot.

Set up an Exclusive YouTube Channel. 
Consider creating a new Google account to set up a professional YouTube channel that can be exclusive to your job search. This can now be an additional asset to let prospective employers understand your value and your brand. Then share a few brief videos that show you highlighting your skills and familiarity with your chosen occupation and industry.

Build a YouTube Network. 
By curating and sharing interesting content, you can soon build an exclusive network on YouTube. You can also link to videos by experts in your field, add comments and share the impression they’ve made on you. This helps future employers see your involvement and enthusiasm.

YouTube  is specially a boon for people in creative and technology fields or for candidates with friends in those fields – you can leverage its strengths well.  Make use of the site’s built-in production tools by adding effects, inserting links or adding a soundtrack. This proves you know how to do the things your dream job requires.

Once you create your channel, link to it from your resume, LinkedIn profile, Facebook page and any other relevant media or marketing material you use for yourself in your search.

Final Tips

  • YouTube is a simple, quick way to get yourself seen.
  • Fancy film work and high tech cameras aren’t key to success.
  • Recruiters hire people, not two stapled pieces of paper. If they see you in action, they will be more likely to want to connect with you.
  • Keep your videos to a max of one or two minutes.
  • Use HD settings and make sure the lighting reflects you well.
  • Shoot as many takes as necessary; edit ruthlessly using YouTube’s built-in tools.
  • Look and dress professional, have a professional backdrop, practice with a friend first, and make the video conversational, yet professional.

Insight # 3: If Justin, so can you. 
Yes, one of the most famous YouTube discoveries is Justin Bieber!  It all started when Bieber posted homemade videos of himself singing. He quickly garnered interest and created a buzz as the views jumped from hundreds to thousands. And it was only a matter of time before he was discovered by his now manager, Scooter Braun, and introduced to Usher.


So if Justin can, why can’t you?


ACE The Panel Interview.

10 Panel Interview Tips to Set You Up For Success.

Panel interviews are becoming increasingly common as organizations look for even more rigorous ways to screen job seekers and spot the best talent. Though they may be uncomfortable for candidates, panel interviews save time for organizations and enable a teamwork approach to hiring.

As the name suggests, a panel interview is where a candidate is interviewed by a senior management group, where each person will ask the candidate a question in turn. At some point in your career, you’ll most likely go through a panel interview.

To the uninitiated, these can feel like a cross-examination panel! The key is to remain calm and focused, develop an element of rapport with each interviewer and be well prepared for the questions you are likely to be asked. And so, here are some simple panel interview tips to make the process work to your advantage

1. Make an excellent first impression. 
The way you meet and greet your panel will impact the rest of the interview. When you enter the panel interview make swift eye contact, shake hands firmly and engage with each interviewer. It may be difficult later to build rapport with each panel member during the interview, so your introductions are key to creating the right first impression.

2. Be prepared for the panel’s questions.
When answering the questions, highlight your full range of abilities, skills and knowledge. Behavioural interview questions are commonly used in panel interviews. Develop relevant behavioural examples that demonstrate what you are able to bring to the position.

3. Do a background check on the panelists. 
It’s a good idea to be aware of who will be on the panel and what their function is in the organization. Look up LinkedIn or the company’s website to help you in your quest. Each panel member will approach the interview from his or her own viewpoint and you need to be aware of their perspectives, to respond to their questions better.

4. Be aware of verbal and non-verbal communication. 
Purposeful use of relaxed and pleasant body language helps convey your professionalism. Make initial eye contact with the person who asked the question and then include the other panel members in your answer. Focus on speaking to each individual and then, as you finish your answer, return your focus to the person who asked the interview question.

5. Address each member’s concerns effectively. 
A good strategy when answering panel interview questions is to cross reference a question with one that has already been asked by a different member. For example: “To elaborate on my answer to Elliott, my project management experience also includes …..” This way you are reinforcing the positives you have already discussed and are addressing the concerns of two panel members at once.

6. Impress with personal success stories. 
The panel may ask you for examples of demonstration of certain skills or experience. It’s a good idea to have three to four success stories up your sleeve to share on the day. Think about how your individual actions and approach led to positive results each time.

7. Close the panel interview successfully. 
Once the interview concludes, ask if there is any other information they would like to have. On your part, have at least one question ready for each member if they give you that opportunity. As you close, shake hands and thank each person individually, again using each person’s name.

8. Send a thank you letter. 
Make sure you take each person’s business card. Follow up on your interview with a personalized thank you to each panel member within 24 hours. Refer to each person’s area of interest and customize your comments to make them relevant to that person’s particular role.

As you can see, panel interviews are nothing to fret about. If you come armed with a positive attitude and plenty of success stories then you have nothing to dread. With a decent amount of preparation, you can rise and shine in every panel interview.


The Why, What and How of a Successful Informational Interview

You Are Hired

Savvy job seekers are employing every trick in the book to make the cut, but they could be overlooking one of the most valuable tools of all — the informational interview.

An informational interview is an informal meeting arranged by you with someone who may be in a position to help you get a job in the future, either directly or indirectly. While its stated purpose is to “learn more about the company or profession,”your real motive is to first impress the interviewer and then gather intelligence that could help secure a job there.


WHY set one up?

At an informational interview, you can:

  • Gather first-hand information about career fields and companies that you are targeting as well as ideas for getting useful new job leads.
  • Connect with powerful influencers and expand your network of contacts.
  • Place yourself ahead of the game by managing a one-on-one conversation with someone in a position to either hire or refer you.
  • Make a good first impression with people who matter. Even though you should not ask directly for a job at an informational interview, the thought may very well occur to the person if you come across as professional, capable and a good fit for the company.

WHAT are the steps?

To set up such an interview, you should:

  • Identify someone to interview. Contact family, friends and peers, look up professional organizations and browse through LinkedIn, Facebook and Google search for valuable contacts.
  • Contact the person by phone or email and request an appointment. Be sure to state the reason you are contacting him or her, how much time you are seeking (say, 30 minutes), and how you learned about them and their work.
  • Research and read about the company and career field as much as you can.
  • Prepare a list of focused questions that not only highlight your seriousness and professionalism, but could also help you eventually get a job. Some sample questions you could ask include: “What advice would you have for someone starting out in this field?” or “What skills and characteristics are important for success in this job?” or “What are some growth areas in this field?”

HOW do you ensure success?

To ensure the interview is a successful event, you should:

  • Dress to impress. First impressions count and you will be judged as soon as you walk in the door, so make it count.
  • Inspire with a powerful elevator pitch — a 20- to 30-second introduction that specifies why you’re interested in this field and company, and why you want to specifically speak to him or her.
  • Express your gratitude early on. Say thanks earnestly for his or her time and consideration.
  • Plan your agenda with select questions that will give you the most information.
  • Lead the conversation to come across as efficient and professional. You could walk in with printed copies of the company’s latest press releases to impress them with your extensive knowledge of their company.
  • Request a referral. This is key to expand your network. It’s perfectly acceptable to ask: “Who do you suggest I could speak with next? Can you connect me to someone you know for more information?”
  • Follow-up with a thank-you email stating your gratitude for the time given. Stay in touch by sharing your professional progress through email, informing the person how helpful his or her suggestions have been to you.
  • Be open to learn from the interview. Each interview gives you valuable input and can also help you hone your interview skills so that when a real job interview does come up, you’ll be prepared to ace it.

Get a QR Code: Get Scanned, Get Noticed, Get Hired

QR-CodeAs a jobseeker, you’ll agree, your most difficult challenge these days, is simply figuring out how to stand out and get noticed. Even with all those excellent credentials, you will need something extra that pops out from the stack of resumes on the recruiter’s desk or desktop.

Why not try something innovative? How about getting yourself a QR code — a recent trend that is gaining traction everywhere? A QR code is simply, a two-dimensional “Quick Response” bar code that when scanned using a smart phone, connects recruiters directly to your LinkedIn profile, online portfolio, blog or website, without making them type a URL into a browser.

Getting a QR code is free and instant. Simply log on to any of the myriad sites like and enter the URL of your online profile. Or simply find a smart phone app by searching for QR codes or QR code makers.

Benefits to your job search

What are the benefits of using QR codes?

  • Adding a QR code to your resumé is a tech-savvy way to illustrate your strengths and gain a visible, competitive advantage over other applicants.
  • QR codes help people use a scannable shortcut to find information about you quickly online — including details of your accomplishments, recommendations, awards, professional articles, blog and touch-friendly contact information like click-to-call and click-to-email.
  • You can set up an alert system through an online identity management service so you receive an instant text or email when someone scans your QR code.
  • You can also tailor your profile toward a specific search including creating an interactive resumé with a QR code.

Keep in mind that it’s not the novelty of the QR code alone that will give you the edge in the job hunt, but more importantly the way that it’s put to use to strategically reinforce your skills and desirability as a job applicant. That’s why, you can consider comprehensive platforms like that not only help you design great QR codes, but also generate landing pages that are mobile friendly. What’s more, by linking your QR codes to the mobile content, you can measure who viewed your QR code and get full online activity reports.

Three QR strategies

Here are three ways QR codes can spark in your job search:

1. Include a QR code in the header of your resuméto grab attention within the first four seconds. To be safe, include your LinkedIn/blog/website URL and the QR code, so those without smart phones can still reach your online profile. Just be sure not to send people directly to a simple online resumé. There’s no point in sending them to the same information they already have in front of them.

2. Print the QR code on the back of your business card so people can look you up and contact you later. After all, isn’t that why you handed out the card in the first place?

3. Allow it to be a communication bridge especially at networking events and one-on-one meetings. Most of the time, it can be difficult to carry around your whole portfolio, but you can always bring it up in a conversation with people and then hand your QR code printed-card to let them view your credentials in real time.

On trend

In summary, adding a QR code to your job search tools cleverly illustrates that you are up-to-date with the latest technological trends, and gains the admiration of hiring managers and employers alike.

Of course, it isn’t the QR code alone that will make the difference; ultimately the code helps to highlight your experience and brings your skills to the forefront, which means you need to have the experience and skills in the first place.

The good news — these days everyone is using a smart phone and that includes the people you are trying to reach. The great news — now you can win them over instantly with a QR code.

10 Smart Email Etiquette Tips – Say it right! Email with Confidence!

Email with confidence

10 Smart Email Etiquette Tips for the Job Seeker

By Murali Murthy

Today, e-mail has become an integral part of our lives. In spite of the influx of social media, e-mail is still the primary form of communication and it is also the most prominent way to catch the attention of recruiters, HR Professionals and potential employers. Indeed, they too prefer communicating through e-mails, rather than the phone as it’s easier that way to keep a digital record of conversations and contacts.

So, here are a few tips to follow to present yourself professionally by practicing simple rules of e-mail etiquette.

1. Start by setting up a professional, career-focused e-mail account.
Hotmail, Gmail and Yahoo are just a few of the many free web-based e-mail accounts that you can use. It makes sense to set up an e-mail account just for the job search, so your professional e-mail doesn’t get mixed in with your personal mail. You can make sure to keep your address professional by listing your full name and possibly including numbers if your name is more common as in: or

2. Keep messages short and sweet.
Understand the power of less. By keeping your e-mail short, you actually say more about yourself. Getting rid of jargon and getting to the point quickly, makes the message simple to read. This is especially true these days as e-mails are also read on mobile phone screens rather than the laptop or the desktop PCs alone.

3. Lead people gently to decisive action.
Aim to make each e-mail an action-oriented piece. Make sure each e-mail ends with a clear
call-to -action, so the reader knows and does exactly what you want them to do after reading it.
For instance, your e-mail could conclude with statements like: “To learn more, please visit my portfolio website at” or “I thank you for your time and consideration. Please feel free to call me at 416 xxx xxxx or let me know an ideal time to contact you sometime next week”.

4. Spell-check, then check again for grammar and punctuation too.
Use proper spelling, punctuation and grammar while crafting your communication as this can establish or affect your credibility. Also, remember to use your browser’s tools to check your grammar and spelling in the e-mail. These days, even your tablet or mobile phone offers the auto correct option.


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Answer the question behind the question – 5 intelligent responses to ace that interview!

interviewee“Proper preparation prevents poor performance” — great words to live by and certainly useful when it comes to tackling those dreaded interview questions. Answering questions correctly at the interview table will take planning, practice and some smart intuitive skills. Always take the time to ask: “Is there a question behind this question?”

Identifying the intent behind the interview question will help you to prepare and customize your response to what they are actually seeking. Here is a compilation of approaches to answering five of the most common interview questions to help you practice and perfect your answers.

1. The question:Tell me about yourself.”

The intent: Let me see if you are indeed a value-added hire for my organization.
Your response strategy:
• Start with a feel-good statement about your professional and academic background.
• Highlight your experiences from past to present that reflect a unique/valuable personality characteristic.
• Summarize with a concluding statement that relates to how your skillset is the perfect solution-fit to the job.

2. The question: “Why do you want to work here/Why should we hire you?”

The intent: Show me how much you know about my company, demonstrate compatibility and let’s see how you will be different from others.
Your response strategy:
• Do your research — demonstrate a thorough understanding of what the organization is about.
• Know your values — give specific, personalized reasons why the organization is a good fit for you.
• Differentiate yourself from the competition who will be asked the same question. Be honest, be yourself — show individuality and some personality.
• Convince the employer you are the best candidate by concisely highlighting your relevant skills and personality characteristics as they relate to the job.

3. The question:Tell me about a time when you …”

The intent:  If I can delve into your past, I can gauge your future behaviour.”
Your response strategy:
• Use the STAR approach (Situation – Task – Action – Result). Share a story with a clear example that explains and illustrates your skills in a positive way.
• Situation (describe the market/industry challenge that you faced and had to resolve).
• Task (detail your strategy in creating a response to the situation identified).
• Action (spell out in detail the steps you took, applying the skill).
• Result (share the results of your action, providing as much measurable detail as possible).

4. The question: “What is your greatest weakness?”

The intent: Let me test your mettle and see if you have a mindset of continual improvement.
Your response strategy:
• Show the hiring manager that you objectively examine your own strengths and weaknesses.
• Beyond describing a weakness, show by example the steps that you are taking to improve.
• The best response is to describe a weakness that could also be viewed as a strength. For example: “My eagerness to wear many hats and sometimes go above and beyond the job description.”

5. The question: “Where do you see yourself in five years?”

The intent: Let me see if you have you planned for the long term, working with us and importantly, in a senior, leadership role.
Your response strategy:
• Emphasize your commitment to your profession and the organization with confidence and clarity of thinking.
• Be positive about shouldering more responsibility with increased leadership roles in that organization.
• Show that your visualized personal performance goals are in perfect alignment with the organization’s corporate objectives.

In summary, your interview does not have to feel like a ride on the Leviathan at Canada’s Wonderland. The key to success is to treat every question as an excuse to highlight your strengths and constantly project yourself as a significant value-add to the organization. Inspired? Now go for it!

Impress in 30 Seconds! Perfect Your 30-Second Elevator Speech

elevatorThe perfect 30-second elevator speech. Everyone needs to have one. It is as essential for the CEO of a corporation as it is for the job seeker.

Do you have yours ready?

Whether you are at a job interview, at a networking event, at your friend’s barbecue or literally in an elevator — once you state your name, you need to be able to explain who you are, what you do and how you can add value — clearly and quickly.

A beautifully tuned elevator pitch is a must-have in the job seeker’s arsenal and vital to networking success. Think of it as your verbal cover letter. It can open more doors and eventually land you the job you desire.

Pitch in four steps

Here are four steps to keep in mind when crafting your speech:

  1. Express your strengths as you define who you are. Keep it short.
  2. Elucidate what you do. This is when you reveal the benefits that you bring.
  3. Explain what sets you apart. Demonstrate some personality to stand out.
  4. Ensure a definite call to action. This is the final step and it should lead the listener to want to set up another meeting or further the relationship.

Now comes time to sit down and write it out. To create your speech, you should:

  • Write down all that comes to mind. Try writing in a bullet points’ format or as short tweets. Now cut the jargon and unnecessary words and create crisp, powerful sentences. Finally, connect the phrases to each other so your pitch flows smoothly.
  • Highlight key points and a unique point of differentiation. Check if you have really answered the key WIFM (what’s in it for me?) question of your listener. Insert a figure or a quote or a memorable phrase that will leave them wanting more.
  • Practise a lot. Then practise a few more times. It is important to have your speech written down, memorized and practised. The more you speak it, the easier and more natural it will get. Rehearse with someone or in front of a mirror. The important thing is to practise it out loud.
  • Focus on the delivery. Breathe, smile, relax and look your target in the eye. The more natural your delivery, the greater your chance of success. Words change perceptions. Instead of a generic statement like “I have great accountability skills,” perhaps you could say something like “Accountability is very important to me.”

Sample elevator speech
Here is an example of a good elevator pitch that follows the above steps.
“Hi. Nice to meet you. My name is Miriam Fernandez. I am a human resources specialist with 10 years’ experience in diverse industries and markets.”

Those three lines would take about 10 to 15 seconds. She can then use her next 15 seconds to add details about her skills, unique value proposition and specific ways she could help a potential employer. This is her chance to tailor her pitch to focus on their needs and deliver benefits they can visualize.

“I have successfully worked with clients of all sizes from small startups to Fortune 500 organizations. Clients have acknowledged my expertise in consistently helping them identify and recruit top-level talent into their companies. It would be my pleasure to get in touch with you soon.” 

At this point, she can exchange cards and ensure her card features either her LinkedIn URL or a QR Code that will take the target to her online profile, where her summary and testimonials corroborate what she just said.

Give it a try

Keep in mind that when you meet someone for the first time, you have a blank canvas and you can paint any picture you want. But once it is painted, it stays forever. You now have 30 seconds to deliver a confident, upbeat message and nail it with confidence.

A good pitch takes planning and practice to deliver quickly and on the spot. Get started, have fun, believe in yourself and speak with pride. And soon, you may find yourself riding an elevator going in to your new job!